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Advertising doesn't work for lawyers. Reputation does.

The reason advertising doesn't work for lawyers is that most lawyers are looking for something advertising can't deliver.

At its best, advertising delivers volume: more clicks, more phone calls, more interest. But most lawyers aren't looking for quantity; they're looking for quality - which is why 90% of lawyers prefer referrals to any other source of new business. For hundreds of years, lawyers have known that the best clients come from referrals. And it's no secret that what drives referrals is a solid reputation.

The problem: A great reputation is no longer enough. Your reputation must be visible online.

Even when potential clients are referred to you, 57% of them will look online for reviews and other information about your reputation before deciding whether to contact you. Your reputation now lives online (whether you like it or not).

What that means for you: Traditional marketing is no longer enough.

Your firm's website is just the beginning. Potential clients and referral sources are looking at your social profiles, directory listings, local pages, reviews, and other online resources to get a better sense for who you are.

The way your clients choose legal counsel is evolving at breakneck speed.

180 Legal offers lawyers the market research, resources, and tools required to build a solid reputation and keep up with the ongoing changes to your clients' decision making process.

Click here to learn more.